Privacy Policy

Who we are

In this Privacy Policy references to "we" and "us" are to DIGITAL PICTURE FRAME Limited trading as Digital Picture Frame, Perfect Technology, company number 5679710, registered office No 1 The Studio, Longfield House, Mortimer Street, Trowbridge, ba14 8bg.

What information we collect and how

The information we collect via this website may include:

(1) Any personal details you type in and submit, such as name, address, email address, etc.

(2) Data which allows us to recognise you, your preferences and how you use this website. This saves you from re-entering information when you return to the site. This data is collected by cookies from your navigation around the site. A cookie is a small amount of data which we send to your computer. The data is then stored on your browser or hard disk. Most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the Help facility provided with your browser. If you disable cookies, you will not be able to receive personalised facilities and your progress to check out may take longer. The cookies store information only for as long as you are viewing the website. If you do not want your visits to our website to be monitored in this way you can opt-out by emailing us - click Here

(3) Your IP address (this is your computer's individual identification number) which is automatically logged by our web server. This is used to note your interest in our website.

(4) Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

What we do with your information

Any personal information we collect from you will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:-

(1) to process your order, to process any application for finance or a mobile phone contract etc., to maintain guarantee records and to provide after-sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service);

(2) to carry out security checks (this may involve passing your details to Experian Limited, or another credit reference agency, who will check details we give them against public and private databases and may keep a record of that check to use in future security checks - this helps to protect you and us from fraudulent transactions); and

We are a subsidiary of Digital Picture Frame Ltd and we may need to pass the information we collect to other companies within our group for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us.

We would also like to inform you of various promotions, goods and services that may be of interest to you. These would come from any of our chains, including Digital Picture Frame and Perfect Technology, from our affiliates including The Link, or from carefully selected third parties. You may be contacted by post, email, telephone, SMS or such other means as we regard as appropriate, including new technology. If you wish to receive these communications, please tick the "Yes" box when entering your personal details. You may unsubscribe at a later date, if you wish - see "Your rights" section below.

Your rights

(1) You can ask us to update your personal information by emailing precise details of your request to privacy@digital-picture-frame.co.uk . Please ensure you type "update" in the subject line of your email.

(2) You can ask us not to send you future marketing communications. To do this, simply email privacy@digital-picture-frame.co.uk . Type "No Marketing" in the subject line and then the following in the main text:-

We will then suppress your data from all direct marketing, although we will still keep it for processing your order and fulfilling customer service and after sale obligations.

Alternatively, you can post your request to the address in (3) below.

(3) You also have the right to request a copy of any personal information we hold about you. To do this, simply write to us at the following address, enclosing a cheque for £10 payable to Digital Picture Frame to cover our administration costs:-

Customer Services (Data Subject Request)
Digital Picture Frame Limited
No 1 The Studio Longfield House
Trowbridge BA14 8BG

Other Websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.